Media Lead, Snow & Sea-doo (Temporary, 13 months)

As the Media Lead for Sea-Doo & Snow, you will be responsible for developing and executing the media strategy across all channels for all brands under the Sea-Doo & Snow (Ski-Doo & Lynx) umbrella. Your expertise will be essential in driving impactful, data-driven campaigns that enhance our reach and performance across multiple platforms, including paid search, social media, programmatic, out of home and more. Reporting to the Manager of Global Brand and Consumer Engagement, you will serve as the primary point of contact for our media partners, optimizing performance, driving growth, and delivering innovative media solutions that connect our brands with audiences across North America.

YOU'LL HAVE THE OPPORTUNITY TO:

• Act as the primary liaison with the media agency, ensuring seamless collaboration and execution of media strategies.

• Work closely with internal teams and external partners to develop integrated and optimized media campaigns.

• Identify and implement innovative media opportunities to enhance brand visibility and engagement.

• Oversee and manage media budgets to maximize efficiency and impact.

• Coordinate with other Internal Centres of Expertise to ensure media plans align with broader company initiatives and objectives.

• Continuously refine media efforts based on retail goals, performance insights, and strategic priorities.

• Provide ongoing analysis and reports on campaign performance, offering data-driven recommendations for optimization.

• Guide internal media discussions, offering strategic recommendations and perspectives, particularly in support of the Social and Consumer Engagement team.

• Partner with the Brand Insights and Performance team to leverage audience, market, and media data for more effective strategy development.

• Deliver monthly and quarterly reports on paid media performance, highlighting key insights and opportunities for improvement.
  

YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• At least 5 years of experience in media, with a strong background in media planning and execution.

• Deep understanding of SEM, paid social, programmatic CTV, DOOH, and OOH media strategies.

• Comfortable working across both digital media (paid search, PMax, display, paid social, programmatic) and traditional advertising channels (TV, radio, OOH, etc.).

• Strong communication skills in English and French, with the ability to simplify complex concepts and present performance insights to executive audiences.

• Proven experience managing large-scale media campaigns with significant budgets, while being open to giving and receiving constructive feedback.

• Self-motivated, proactive, and highly organized, with the ability to manage multiple projects and deadlines simultaneously.

• Meticulous and committed to excellence in execution.

• The ability to work effectively across multiple partners, stakeholders, and time zones.

• A genuine enthusiasm for both winter and summer activities on the water!

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let's start with a strong foundation — You want it, we have it:

• Annual bonus based on the company's financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP

What about some feel good perks:

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products

WELCOME TO BRP

We're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination; It's about the journey.

#LI-Hybrid

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